https://meganrussell.me/beautynowios daily 0.75 2017-05-30 https://images.squarespace-cdn.com/content/v1/5928840f725e25f77c19c150/1496015523837-ANX9OJ7LUEZO1ST6BJ8G/projectgorgeous-02.png BeautyNow - iOS https://images.squarespace-cdn.com/content/v1/5928840f725e25f77c19c150/1496015435953-4ACSJONASYR874626PEO/projectgorgeous-02.png BeautyNow - iOS - Groupon BeautyNow on iOS BeautyNow strives to offer consumers an easy way to discover and book beauty appointments while simultaneously helping merchants fill open-seats through inventory management and flexible, demand-based discounts. https://images.squarespace-cdn.com/content/v1/5928840f725e25f77c19c150/1496002439399-B4QJAGFWCRVTUZLXCIE3/pg-pillars.png BeautyNow - iOS BeautyNow is a non-value focused product, making it difficult to place with both our users and internally at the company. We explored multiple solutions, ranging from a wholly integrated experience within Groupon core and a completely separate, sub-branded app. https://images.squarespace-cdn.com/content/v1/5928840f725e25f77c19c150/1496006805633-HME5XD6YMK0B2KSW98QE/bn-menupage.png BeautyNow - iOS As lead designer, I worked closely with the business, product, & engineering teams to deliver a seamless booking experience that would not only delight users, but also entice highly-value merchants. https://images.squarespace-cdn.com/content/v1/5928840f725e25f77c19c150/1496006591212-URNKT5J0CM5XJ83I88EF/bn-menupage.png BeautyNow - iOS We had multiple rounds of user-testing, iterating repeatedly to find the right balance between a highly-differentiated experience to attract our key demographic without alienating current Groupon users. https://images.squarespace-cdn.com/content/v1/5928840f725e25f77c19c150/1496008718830-VWIJMBNIF8TCVOADGA4K/pg-discovery.png BeautyNow - iOS https://images.squarespace-cdn.com/content/v1/5928840f725e25f77c19c150/1496008712782-FHJJKMOSS62DBA04JYVE/pg-booking.png BeautyNow - iOS The product is currently live on iOS in Chicago & Dallas, with efforts to launch in multiple additional markets by EOY. Android & Mobile Web ports of the product have completed design and are currently under-development. https://meganrussell.me/work daily 0.75 2015-08-25 https://meganrussell.me/seopages daily 0.75 2017-05-30 https://images.squarespace-cdn.com/content/v1/5928840f725e25f77c19c150/1496027910183-THII27F0MHZ0A0KJ6BLO/seolanding.png SEO Landing Pages - SEO Landing Pages The goal of this project was to design a flexible and scalable system that created visually engaging Category Landing Pages for users while optimizing SEO impact for bots. https://images.squarespace-cdn.com/content/v1/5928840f725e25f77c19c150/1496027910183-THII27F0MHZ0A0KJ6BLO/seolanding.png SEO Landing Pages - SEO Landing Pages The goal of this project was to design a flexible and scalable system that created visually engaging Category Landing Pages for users while optimizing SEO impact for bots. https://images.squarespace-cdn.com/content/v1/5928840f725e25f77c19c150/1496169048253-P1DLZH7UBJLD3IBNZU7W/seo-wireframe.png SEO Landing Pages We created a design system to govern these pages aiming to allow flexible content displays for a variety of categories. Page elements needed to be stackable and interchangeable to maximize usability and the system relied on strong visual hierarchy to move users through content. https://images.squarespace-cdn.com/content/v1/5928840f725e25f77c19c150/1496169588402-FYOXFAI33Z6BH0QG7SB3/seo-widgets.png SEO Landing Pages The ability to support multiple content types was imperative to these pages. I created the notion of "uber" widgets that could utilize engaging content alongside deal collections. https://images.squarespace-cdn.com/content/v1/5928840f725e25f77c19c150/1496170086593-V1WX45ML8E594I6P9ODY/seo-widgets-02.png SEO Landing Pages Upon implementation of these designs, bounce rate improved across all categories by 16% and average session length increased by 3% https://images.squarespace-cdn.com/content/v1/5928840f725e25f77c19c150/1496171197437-YXQI98MKAIN3X25EUG6T/seo-widgetgrid.png SEO Landing Pages https://meganrussell.me/home daily 0.75 2025-05-09 https://images.squarespace-cdn.com/content/v1/56f96a558a65e2431339cdaf/1461274021205-581EOYQN0IGUJ69M41SW/pickles-editorial-blue.jpg Home https://images.squarespace-cdn.com/content/v1/56f96a558a65e2431339cdaf/1465245043422-VHAQXC27X5R9B34JIFQ6/img1.jpg Home https://images.squarespace-cdn.com/content/v1/56098193e4b08650938b4d7b/1445291839682-LTLMA41CX3CAU21O5J91/pickles-editorial-green-v6.jpg Home https://meganrussell.me/beautynowdroid daily 0.75 2017-05-30 https://images.squarespace-cdn.com/content/v1/5928840f725e25f77c19c150/1496013257724-SPZJJWUDAYYQJ9UHJL14/projectgorgeous-android.png BeautyNow - Android - Groupon BeautyNow on Android We are currently in the process of launching BeautyNow on Android. Our original intention was to do a direct port of the original iOS designs, but translating the flow to material design led to many improvements and forced us to question flow choices we made to align with iOS standards. https://images.squarespace-cdn.com/content/v1/5928840f725e25f77c19c150/1496013257724-SPZJJWUDAYYQJ9UHJL14/projectgorgeous-android.png BeautyNow - Android - Groupon BeautyNow on Android We are currently in the process of launching BeautyNow on Android. Our original intention was to do a direct port of the original iOS designs, but translating the flow to material design led to many improvements and forced us to question flow choices we made to align with iOS standards. https://images.squarespace-cdn.com/content/v1/5928840f725e25f77c19c150/1496164402023-9DCS7OAM640AN32BVS6U/android-landscape.png BeautyNow - Android Android, unlike iOS, does not have a standard screen aspect ratio. The customizability of devices meant having to rethink scalability and contend with things like landscape mode, a far more popular feature on Android. https://images.squarespace-cdn.com/content/v1/5928840f725e25f77c19c150/1496165533695-23W8J5AXUSY6I3OXHO8A/androidvios.png BeautyNow - Android The different platforms are also allowing us to test alternative product strategies. On Android, we are taking a far more integrated approach, testing how users respond to the product if it is not distinctly differentiated from core Groupon offerings. https://images.squarespace-cdn.com/content/v1/5928840f725e25f77c19c150/1496166688850-J54C5EHHVQG9G4E2HG78/pg-android-postbooking.png BeautyNow - Android It also gave us the opportunity to reevaluate our post-booking communication. We were able to identify pain points on iOS and optimize to ensure users have the best experience possible at their appointment and encourage repeat use of the product. https://meganrussell.me/ttd daily 0.75 2017-05-30 https://images.squarespace-cdn.com/content/v1/5928840f725e25f77c19c150/1496028081511-KE1T27K17YTZ0LHARF57/ttd.png Things to Do - Groupon Things to Do This project focused on making the Things to Do section of Groupon more dynamic and engaging. The goal was to establish a 'daily habit' for our users, encouraging them to check Groupon first for local activities. https://images.squarespace-cdn.com/content/v1/5928840f725e25f77c19c150/1496028081511-KE1T27K17YTZ0LHARF57/ttd.png Things to Do - Groupon Things to Do This project focused on making the Things to Do section of Groupon more dynamic and engaging. The goal was to establish a 'daily habit' for our users, encouraging them to check Groupon first for local activities. https://images.squarespace-cdn.com/content/v1/5928840f725e25f77c19c150/1496175204057-XK8PEHZD0EF1GO2B9TEB/ttd.gif Things to Do We also needed to be able to support value-add content like event, venue, and performer profiles as well as the potential for ticketing and scheduling in the future. https://images.squarespace-cdn.com/content/v1/5928840f725e25f77c19c150/1496175202950-NWQ14Z778PCUI1NAQZ3M/performerpage-01.gif Things to Do We went through multiple iterations of design, trying to develop a system that would work cross category for the different page types. Ultimately we were unable to secure a ticketing partnership and the system was never fully implemented. https://meganrussell.me/about daily 0.75 2023-07-10 https://images.squarespace-cdn.com/content/v1/5928840f725e25f77c19c150/de63e318-c901-46e2-9206-14129ac8b1bc/PXL_20211108_010017859.PORTRAIT.jpg About - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://meganrussell.me/beautynow-android daily 0.75 2023-06-02 https://images.squarespace-cdn.com/content/v1/5928840f725e25f77c19c150/1620871624914-KEXDZFXEYHZAOMRDEV4J/image-asset.png Groupon — BeautyNow Android - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5928840f725e25f77c19c150/1620871620676-UIS2ABN0J67AI3ZLKSP5/image-asset.png Groupon — BeautyNow Android - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5928840f725e25f77c19c150/1620871623299-E5693ZEK2MBCTZKV7RGN/image-asset.png Groupon — BeautyNow Android - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5928840f725e25f77c19c150/1620871621816-LJI3EGCZ90H69GD0QFRG/image-asset.png Groupon — BeautyNow Android - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5928840f725e25f77c19c150/1620871619375-NNQJGH1KSIAYYZWK1NK0/image-asset.png Groupon — BeautyNow Android https://meganrussell.me/faire-referrals-1 daily 0.75 2023-06-01 https://images.squarespace-cdn.com/content/v1/5928840f725e25f77c19c150/cdb973e4-0556-4f53-8de8-67cad379e0c6/Vision+Flow+-+Referral+Strategy+II+-+mWeb.png Faire — Referral strategy (Copy) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5928840f725e25f77c19c150/51d3f642-416e-469a-812a-f58231f516a7/Pebbles+-+Reply+from+Referral+Invites.png Faire — Referral strategy (Copy) - Make it stand out Reply from referral email pebble specs https://images.squarespace-cdn.com/content/v1/5928840f725e25f77c19c150/ff3ccb03-17f0-4800-b543-80df43f66455/Vision+Flow+-+Reengagement+-+referrer.png Faire — Referral strategy (Copy) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5928840f725e25f77c19c150/0463eb7a-f77c-4eb6-928d-f3027c4d898b/Faire-referral.png Faire — Referral strategy (Copy) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5928840f725e25f77c19c150/90604160-71c2-4015-9b0d-f0bea11569f7/05+-+Opportunity+Map.png Faire — Referral strategy (Copy) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5928840f725e25f77c19c150/f42b4f19-2211-474f-917f-8f67567cc90c/Vision+Flow+-+Referral+Strategy+II+-+mWeb.png Faire — Referral strategy (Copy) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5928840f725e25f77c19c150/8c473ee8-8823-4f39-877e-852922af3fb5/Vision+Flow+-+Reengagement+-+referee.png Faire — Referral strategy (Copy) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5928840f725e25f77c19c150/a16f6d84-07bc-4932-bfbd-33c3c217bc25/Referral+Strategy+II+-+Consistent+referral+language.png Faire — Referral strategy (Copy) - Make it stand out Consistent referral language pebble specs https://images.squarespace-cdn.com/content/v1/5928840f725e25f77c19c150/26ac7a34-dfb2-4036-8a58-20d0448b7821/Hierarchy+-+steadystate-+currentexperience.png Faire — Referral strategy (Copy) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5928840f725e25f77c19c150/db7f2f04-d9f9-4bb9-a673-39f857b2a190/Referral+Landing+-+simplified+-+Follow+up.png Faire — Referral strategy (Copy) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5928840f725e25f77c19c150/1685642594461-PL58C9I0ZOFHDUV0EWDH/Faire-referral.png Faire — Referral strategy (Copy)